How to Rank Higher on Google: 17 Strategies for 2025

So, double-check that all your business details, like contact details, business hours, and address, are correct and complete. According to Google’s help page, relevance and prominence play a key role. All things considered, shorter, yet descriptive URLs, work better. With regards to your title tags, don’t be scared to appeal to your readers’ emotions. This is one of your few chances that you get to convince users to click on your link. Expertise refers to the credibility and experience of your author(s).

To improve your Google My Business ranking, focus on relevance, proximity, and prominence by maintaining accurate business information and an active online presence. This will significantly enhance your visibility in local searches. Selecting specific keywords and locations before checking rankings is crucial for targeted results.

Your goal should be to craft content that’s so captivating it keeps your audience hooked and eager to stay on your page for longer. This will reduce your bounce rate which is just one of the user experience signals Google uses to evaluate the quality of web pages. Tracking your keyword rankings will enable you to pinpoint the pages that are performing well and the ones that aren’t. If you find that certain keywords are ranking poorly, then it may be due to the content on the page. Keyword rankings correlate with website traffic, conversions, and revenue.

Last Word on SEO Tools

Helpful content that ends a searcher’s journey by presenting the necessary information is what ranks. You can use SEO with any search engine (YouTube, Bing, Etsy), but we’ll concentrate on Google since its market share makes up 92% of the world’s search queries. Your SEO position is the position of your website in the search engine results pages (SERPs). The higher your position, the more likely people are to find and click on your website. The No.1 result has an average CTR of 31.7% and is 10X more likely to receive a click compared to a result in the No.10 spot. In other words, your site should be mobile-optimized for Google searchers and search engine crawlers (also known as “spiders”).

Compare metrics with industry benchmarks to pinpoint underperforming areas in your profile. Strong local search rankings boost visibility and attract more foot traffic. Interpreting Google My Business ranking results provides valuable insights into how users interact with a business profile, helping to assess visibility on the platform. Lastly, prominence refers to how well-known a business is, which can be influenced by factors like customer reviews, backlinks, and overall online presence.

Get backlinks

These typically include content that offers medical, legal, safety, or financial information. Add at least one internal link to each of these pages from related high-traffic content, using descriptive anchor text. Monitor changes in CTR and engagement metrics (e.g., bounce rate) over the next four weeks to assess improvements. This involves crafting concise, descriptive titles, leveraging meta descriptions, and strategically using internal links to enhance user navigation and SEO performance.

• It also offers on-page optimization tips, which remind you that monitoring rankings is only part of the SEO picture—it’s also about acting on that data to improve your site.
• And sure enough, when you Google “laptop portability”, the post appears on page 1.
• When you’re trying to outrank your competition, it helps to understand what content is driving traffic and social shares.
• Best of all, it’s completely within your control, so spending a little time here can often produce big results.
• This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO.

Your name, address, and phone number must be accurate and consistent everywhere it appears online. Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings. Long-tail keywords are likely to provide BHS Links superior results because they are targeted toward purpose-based users and have fewer competitors. Continuous updating of the keywords ensures realignment with maturing search patterns as well as changing user behavior. Visually tidy menus and logical navigation enable users to find what they need quickly.

SEO can be the difference between appearing on Google’s first page and its last. While Google doesn’t use domain authority as a ranking factor, it’s a good indicator for how well your site performs related to competitors. Sites with high domain authority likely have consistently trustworthy and useful content — which Google prioritizes.