What you need to know about website audits to improve SEO

Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility.

Step 2: User experience & content SEO

The free version of Screaming Frog crawls 500 URLs, but you can upgrade if needed. BHS Links We’re using Semrush for this step (the Backlink Analytics tool in particular). In fact, our study of 11.8 million search results found that the top result in Google has 3.8x more backlinks than pages in positions 2-10. Rendering is one of the stages of the overall process Google uses to analyze your page content.

Head over to Site Audit and select your project to get an overview of your site’s health. So this kind of audit can get REAL results for your business. Your navigation menu structure should be intuitive, and your site architecture should be logical. And then you can build an effective, data-backed plan to get your website at the top of SERPs.

By analyzing them, you are able to make your own strategy deciding where you can compete and determining which products (keywords) are untouchable. By analyzing those keywords, you are at the same time analyzing your competition. Linking to other articles is excellent for your website as it improves the quality of the content.

How to check your SEO for free

Many of these updates target specific things like content quality or link spam. If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus. Check site speed with Google PageSpeed Insights and fix issues like image compression.

This strategy encompasses various types of content, including written articles, images, and videos, all tailored to topics your target audience is actively searching for. It’s a comprehensive and holistic approach to improving a website and online presence. It involves refining the content and structure of your site and aligning with search engine algorithms to improve your rankings. “The right SEO audit tool is not just about highlighting what’s wrong with your site; it’s about understanding the holistic picture. From the technical intricacies of on-page elements, the depth of backlinks, to even the user experience. As you discovered, this free SEO audit template includes a list of the most important steps to perform when conducting a full-scale website audit.

And to make it easier, I’ve created a free website audit checklist that you can refer to as you follow along. Our SEO team leaves no stone unturned to help your business’s website — or your clients. We also offer SEO auditing services to marketers and agencies that don’t have the in-house expertise to provide this service to their clients. This article is very useful and amazing for me and those who do marketing through SEO.

• But our audit tool does a great job at highlighting key issues, especially for beginner SEOs.
• Site audit tool from Ubersuggest audits your website against their in-depth 44-point SEO checklist to help you discover how well your site is optimized for search engines.
• It is a set of instructions to search engine crawlers detailing which subfolders and pages they are permitted to crawl and which they are not.
• While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker.

It shouldn’t list things like redirects, non-canonicals, or dead pages because those send mixed signals to Google. Core Web Vitals are metrics that Google uses to measure user experience. They measure a page’s load time, interactivity, and the stability of the content as it loads. If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic. Start by checking if your website is indexed by Google and if there are any crawl errors.

It also has the same number of pages with an empty or missing meta description and thousands with a missing or empty H1 tag. For example, the core update in August 2018 appeared to largely affect health, fitness, and medical sites that failed to demonstrate expertise, authoritativeness, and trust (E-A-T). In fact, Barry Schwartz, a prominent blogger, dubbed it the “Medic” update. If it says anything other than “No issues detected,” read our Google penalties guide. To check for manual actions, go to the Manual actions report in Google Search Console.

When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies. To get the most from an SEO audit, the agency must understand your business, products/services, and customers. And don’t forget to grab our SEO audit checklist for a quick revision later on.