The Quick Start Guide to On-Page SEO Basics 2025

As a result, you’ll know exactly what to create content on next. There are some key on page things you should be implementing to improve your site functionality and experience. Check out more of our top SEO tools in this post about 11 SEO tools you should know. Search engines like Google can penalize your website for keyword stuffing.

Header tags range from H1 to H6, creating a structured outline of your content. Use these insights to optimize your own content and potentially move up the rankings. While you don’t want to copy them, this does give you a good idea of the kinds of keywords they’re using in their content. Your content needs the right balance of primary keywords, related terms, and supporting topics.

• The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page.
• Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success.
• John Mueller also confirmed that Google uses the anchor texts to “provide a bit of additional context”.

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Go through all your pages to ensure you have optimized your title tags. Internal linking often gets overlooked when it comes to on-page SEO. As your site grows, however, it’s critical to develop an internal linking process. That’s because internal linking helps crawlers explore your site, discover new content, and understand the context of different pages. Transcriptions and alt text are another great place to include your target keywords, and incorporating them can help make your site ADA-compliant. Besides Google, your alt tags also help users who can’t see or interact with your content.

You can do this by making guest posts on high-authority sites or paying someone to do this for you. However, this only works if the content gets categorized as high quality and relevant to your niche. By following the steps I’ve outlined in this On Page SEO checklist, you’ll be able to move the needle of your core landing pages and blog posts too.

Internal link building

Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites. On-page SEO can also connect you with customers in your area by surfacing your website in local search results, adding another visibility boost to your business. The tool provides SEO, readability, and tone of voice suggestions based on the top 10 competitors for your target keyword(s).

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I’ve talked about matching your content to search intent before. When I first got started with keyword research I’d focus 100% on search volume. On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google.

If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here. So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”. Internal links also tell the search engines what pages are important and how to get there. Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic. Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence BHS Links on-page optimization.

Even better, our SEO services are powered by the combined expertise of 500+ team members with over 3 million hours of experience. Have you ever visited a web page, looked at the URL, and been met with an illegible string of random numbers and letters following the site name? Long gone are the days of booting up your massive desktop computer to Google something. Today people access the Internet via tablet, mobile device, smartphone, and more!

Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. Discover the ideal category for your keyword, uncover brand new topics and build a topically aligned website to become an authority in your field. Start with any keyword to identify the category and receive topically relevant suggestions.

Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website. On-page SEO refers to the optimization of website structure and content – anything that is on the page (as opposed to off-page SEO). Before we dive into the specifics of on-page optimization, let’s answer some basic questions you might have when starting with SEO. Unlock the power of advanced SEO tools and data-driven insights.